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Herschel – a timeless look for everyday life
Herschel Supply Co. is a Canadian lifestyle brand founded in 2009 that specialises in rucksacks, bags and luggage. The brand is particularly known for its classic, minimalist design, which draws inspiration from vintage hiking rucksacks but is given a modern twist. The aim is to offer functional products with a timeless look for everyday life, school, work and travel. Herschel stands for excellent craftsmanship, practical details and high practicality for everyday use. Typical features include well-designed interior compartments, robust materials and the characteristic striped lining. The brand combines functionality with an urban lifestyle and is particularly popular with young, fashion-conscious target groups.