Doughnut - "Pack Your Dream"

Rex Yam founded backpack brand Doughnut with his business partner Stephen Cheng in Hong Kong in 2010. The two started with an online store before opening a brick-and-mortar store in Sham Shui Po in 2013. The Doughnut brand is now established throughout Asia, with a strong base in Hong Kong, Japan, Korea, mainland China and surrounding countries. Since 2015, Doughnut has also been present in the US and EU and now has 10 distributors across the region.

In its own factory, Doughnut produces only handmade, high-quality bags and accessories in small batches to ensure that the quality of its products is second to none. The company insists that every step is done by its own team, attention is paid to every detail. From the design concept to the zipper head, they ensure that all products are not only of good quality, but of the best quality. The entire Doughnut Collection perfectly embodies the design concept of "integrating fashion and functionality".

With the brand vision "Pack Your Dream", Doughnut encourages its customers to pursue their dreams and wants to accompany them on their way to fulfill their heart's desire.